Creusabro® website releasement
At Industeel, we believe that innovation goes beyond metallurgy; It’s about building bridges between people, expertise, and real-world performance.
With this vision in mind, Gilles Hauden, passionate advocate and long-time steward of the Creusabro® brand, has spearheaded the creation of the new Creusabro® website; A platform designed to unify our global community and make our shared expertise more accessible than ever.
“Creusabro® has always stood for more than wear-resistant steel. It embodies performance, trust, and long-term value for our customers.
With this website, we wanted to offer engineers, OEMs, and partners a unique entry point to explore the full scope of what Creusabro® can deliver from grades and applications to proven field performance.”
— Gilles Hauden, Brand Leader – Wear Resistant Steels
Why a Dedicated Creusabro® Website?
Clarity & Accessibility
A single digital hub that gathers all our product grades, technical resources, and field test results, designed to make knowledge instantly accessible anywhere in the world.
Global Brand Promotion
Creusabro® is now a globally recognized reference in wear-resistant steel solutions. This website reinforces that identity, ensuring consistency across regions, markets, and industries.
Community & Trust
Beyond the steel itself, this site reflects our values of transparency, collaboration, and innovation placing partners and end users at the heart of the Creusabro® story.
Giving Voice to the Creusabro® Community
To ensure that the site remains alive and authentic, Pascal Lachat, Marketing Manager for the Wear Resistant Steels segment, emphasizes the importance of the community’s contributions:
“Creusabro® is more than a product — it’s a collective journey built on shared experiences.
Our goal is to bring together the entire Creusabro® community — partners, distributors, OEMs, and end users — so that everyone can share their success stories, field results, and best practices.
The more we share, the more we learn, and the stronger our brand becomes.”
— Pascal Lachat, Marketing Manager – Wear Resistant Steels
Every field test, every case study, every photo from the field helps demonstrate how Creusabro® steels solve real challenges in mining, cement, aggregates, recycling, and beyond.
For partners already promoting Creusabro® locally, their web pages are directly integrated into the site’s interactive map, creating visibility and reinforcing our shared network worldwide.
Innovation at Your Fingertips
From comparative field tests and application case studies, the website is designed to help engineers and decision-makers choose smarter, longer-lasting steel solutions.
It also gives a voice to all contributors of the Creusabro® Tribe: partners, users, and experts, who share their field experience, best practices, and success stories from around the world
It’s also connected to our social media ecosystem, serving as a dynamic relay for updates, events, and partner activities.
Together Towards a Low-Carbon Future
At Industeel, we believe that true performance goes hand in hand with responsibility.
Through the XCarb® initiative, we are deeply committed to delivering low-carbon steel solutions that help our partners and end users reduce their environmental footprint, without compromising on quality, reliability, or lifespan.
But sustainability is not only about technology, it’s also about collective progress.
With Creusabro®, we aim to encourage the sharing of best practices and success stories from the field, highlighting the real-world impact of more durable and resource-efficient steels.
Every ton of Creusabro® produced, every component that lasts longer, every repair avoided contributes to a smarter and cleaner industry.
Together, we can turn innovation into lasting change for our customers, our partners, and the planet.
A Living Platform for Continuous Growth
This launch is only the beginning.
New content, resources, and features will be added regularly: Transforming the website into a living platform, powered by the contributions and feedback of the global Creusabro® community.
Together, we are shaping a future where performance, sustainability, and collaboration define the next chapter of wear-resistant steel.
Welcome to the new Creusabro® world — where innovation meets the field.
